By Sara Colson
This past weekend, I got together with friends. Anyone else have a small panic attack over those words?! I did, despite knowing the visits were virtual! Well, just as we’ve begun to check in with our friends and family this way, so do we need to check in on our business associates... Colleagues, clients, those that have become part of our extended network and work family over the years. We must continue to connect through all of this, not only to maintain these relationships so they’ll continue to be strong when we get to the other side of all this but also to offer support wherever we can.
In a time when everyone is operating in survival mode, outreach may be met with silence. Calls go unanswered, emails are not responded to… The important thing is that we’re all trying. No response doesn’t mean that the message wasn’t received, it just means that the person on the receiving end isn’t in a position to respond at that very moment. In my experience, those that do respond are enormously grateful for the contact.
Here are some ideas for connecting with those in your professional circle:
It’s sometimes difficult to believe that there really will be an end to what we’re currently experiencing. We have only a vague sense of when it will all go back to “normal.” In the meantime, we’re all trying our best to navigate our own personal stressors (have the kids seriously only been home for five weeks?), and anything that can provide a sense of normalcy and hope will come as a welcome relief.
Make it a point to reach out. Maybe share some virtual chocolate. Your efforts won’t go unnoticed.
Speaking of reaching out - wondering about a great way to connect with other businesses? Join the BIA.